To achieve the goals described in your sustainability or ESG strategy and the corresponding communication strategy, you will need to know where, when and in which forms to publish your content.
We will take your organisation’s sustainability strategy, the overall strategy, and your branding (including employer branding) as a starting point. With your input we will:
analyse your current communication on ESG or sustainability,
discern the different (sustainability) stakeholders and audiences,
find out where your audiences sustainability interest lies,
suggest what channels to use,
define which form of communication best fits the target groups,
research what content your audiences will consider an added value.
The resulting plan will:
align with your overall brand framework,
converge into concise messages and infographics,
address each of the selected audiences: investors, partners, employees, customers, and end-users, …
efficiently schedule the different messages, types, and forms content in a corresponding content plan.