From food and drinks to household products, fast-moving consumer goods have a direct and daily connection to the consumer. Because of this, the sustainable impacts of the sector are amongst the most visible.
We live in an era of high consumer interest for the human and environmental impact of products. It is thus key for FMCG companies to integrate sustainability throughout their supply chains. Whether these are simple or complex, local or spanning continents.
With solid sustainable marketing strategies built on credible sustainability strategies, the FMCG sector can make a difference through education, engagement, collaboration, and activation.